10 Tips for Crafting the Perfect Tweet

As I’ve grown into the Social & Digital industry, working with various organizations, I have come across various roles which function in the team. One of them, surely of a community manager. And, if you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet. As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish.

To get a better understanding of the specific aspects that make a Tweet successful, I went through this interesting article on Simply Measured which talks about key traits from their Twitter Marketing Study.

They have mentioned 10 tips to help us craft the ‘Perfect Tweet’.

1. Use Hashtags & Links Together: Tweets with hashtags AND links outperform Tweets with just one or another.

2. Don’t #Hashtag Overload: Tweets with more than two hashtags get 32% LESS engagement.

3. Tweet Longer: Tweets with under 60 characters see 1/3 the engagement of longer Tweets. Brand Tweets that use more than 120 characters perform best.

4. Clear CTAs: Tweets containing the word “click” average 35% more engagement than the brand average.

5. Urgency: Tweets containing the words “right now” or “today” average higher engagement than the brand average.

6. Maintain Frequency: Top performing brands average 1-5 Tweets per day.

7. Use Pictures: Tweets with images average 2X the engagement of Tweets without images.

8. Use Native Image Types: pic.twitter.com links auto-embed, unlike most other image types.

9. Share links with photos: Links with embedded photos perform 29% better than plain text Tweets with links.

10. Size matters: Use the following aspect ratio for your Twitter images.

When testing these components with your own account, it’s important to measure the success and optimize based on your own personal results. Visit few free Twitter tools to check on your engagement levels.

Article Source: Simply Measured

Travel and Social Media

The impact of social media platforms in the travel and tourism space is becoming more pervasive, given the popularity of sharing travel aspirations and experiences amongst their users. Social networks can be very influential when it comes to purchase decisions, and this trend is particularly notable within the travel industry. Therefore, it is important to consider travelers use social media and how they interact with the various platforms at the different stages of the travel cycle.

INSPIRING TRAVEL PLANNING

Approximately one-fifth of leisure travellers worldwide turn to social media platforms for inspiration within different categories of their travel planning, the highest reference being taken for selecting destinations (27% of respondents), while hotels, vacation activities, attractions and restaurants are similarly highly searched (23%, 22%, 21%, 17% respectively). (eMarketer, 2013)

CHANNELS USED

Results published by eMarketer, 2013 found that leisure travelers worldwide tended to turn to online reviews when seeking travel-planning inspiration, with online travel forums and then Facebook the next-most used channels. These findings were consistent across traveller responses from the Asia-Pacific, USA and EMEA markets, although the proportions using each channel within Asia-Pacific were considerably higher.

Vacations

Text100 (2012) also identified the main reasons behind why travellers create online content and/or actively engage in social media usage following their vacations, finding that over a third of respondents said that they would create or share content online if they thought it would be of interest to their family and friends. 26% would be encouraged to share and create content if rewarded through loyalty or discount schemes. However the second highest rate of response was 28% respondents, who claimed that nothing would persuade them to get more involved in social media after their vacations.

Article was first on: ETC Digital