As I’ve grown into the Social & Digital industry, working with various organizations, I have come across various roles which function in the team. One of them, surely of a community manager. And, if you’re a data-driven community manager, you know better than anyone how much thought goes into each Tweet. As your audience grows, social media initiatives become more integrated with marketing, and a microscope is placed on the value you’re driving with social, you can’t afford to be careless with the content you publish.
To get a better understanding of the specific aspects that make a Tweet successful, I went through this interesting article on Simply Measured which talks about key traits from their Twitter Marketing Study.
They have mentioned 10 tips to help us craft the ‘Perfect Tweet’.
1. Use Hashtags & Links Together: Tweets with hashtags AND links outperform Tweets with just one or another.
2. Don’t #Hashtag Overload: Tweets with more than two hashtags get 32% LESS engagement.
3. Tweet Longer: Tweets with under 60 characters see 1/3 the engagement of longer Tweets. Brand Tweets that use more than 120 characters perform best.
4. Clear CTAs: Tweets containing the word “click” average 35% more engagement than the brand average.
5. Urgency: Tweets containing the words “right now” or “today” average higher engagement than the brand average.
6. Maintain Frequency: Top performing brands average 1-5 Tweets per day.
7. Use Pictures: Tweets with images average 2X the engagement of Tweets without images.
8. Use Native Image Types: pic.twitter.com links auto-embed, unlike most other image types.
9. Share links with photos: Links with embedded photos perform 29% better than plain text Tweets with links.
10. Size matters: Use the following aspect ratio for your Twitter images.
When testing these components with your own account, it’s important to measure the success and optimize based on your own personal results. Visit few free Twitter tools to check on your engagement levels.
Article Source: Simply Measured